Have you been DELETED lately?
It is like leaving a voice message and never getting a call back. I did some research a number of years ago with some very interesting results. We called 25 direct office numbers of small businesses at 9PM. We left voice messages in a different tone of voice than the message voice. We had 17% returned calls. The next week we did the same except our message was in a similar voice tone and speed of the message. We had 87% return calls. People unconsciouly align with what is similar to them. Emails are the same. Rule # 1 – “MATCH THE SENDERS STRUCTURE EXACTLY” Do your own research and notice the responses.
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on Friday, July 16th, 2010 at 8:58 am
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